Our story

Remember the book The Lion, the Witch & the Wardrobe from the Chronicles of Narnia? In that tale of adventure and the triumph of good over evil, we meet Aslan, the lion, who represents courage, wisdom, and everything right in Narnia.

Now cut to the real world. We’re a group of innovators, determined builders, and big thinkers who aspire to be that lion. Championing financial wellbeing for all working people across the UK and creating fairer financial services for all.
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Yes, it’s a bold ambition. But stay with us!

At its core, we can only ever do four things in financial services: we can transact, borrow, save (invest), or protect (insurance). Every flashy financial product, shiny fintech app, or Instagram ad that you scroll past ultimately serves one of those four functions. Since the 1700s, banks and providers have competed hard for control of one thing: your current account. That’s because it’s the first time you touch your salary, and is therefore the gateway to the rest of your financial life.

We think it's time for a fresh approach. Instead of starting with your bank account, we start with your job. By plugging directly into payroll, we can deliver those same four financial functions, faster, cheaper, more efficiently and crucially, more fairly. So you get more value from your pay and the hard work that you do.

The future of financial services isn’t a new app. It’s payroll-embedded infrastructure that works for people, not against them.

Our values

Bravery

Innovation takes courage, and great innovation requires us to go where others have not gone before. We’re bold enough to challenge the status quo, determined to see things through, and committed to deliver on what we promise.

Resourcefulness

We are collectively resourceful. We are curious minds who thrive on collaboration, creative problem-solving, and the energy that comes from working together to make great things happen. We dig deep to understand the "why" behind problems and chase solutions that make a difference. The best ideas include contributions from many. Hence we speak freely, with energy. Every voice matters and every success is celebrated.

Integrity

Integrity is non-negotiable. We believe in transparency, building trust through open communication and ethical, supportive products. We firmly believe in driving good financial habits and in supporting financial wellbeing before it becomes an issue.

Loyalty

Aslan (the lion) represents courage, wisdom, and loyalty in the world of Narnia. We aspire to be that lion. Providing meaningful financial wellbeing for all employees, helping our clients engage, retain and attract them. We are also loyal to each other, and work together as a pride, with pride

Highlights & impact

We launched in 2024 with the backing of prominent VC Notion Capital.
We’re growing fast and laser-focused on building the UK’s most efficient financial wellbeing solution.
Aslan is currently used 30+ times a month on average.

As seen in

© 2025 Aslan. All rights reserved. Aslan is a trading name of Otta Ltd, a company registered in England and Wales (company number 11377564) with its registered address at 82 St John Street, London. Otta Ltd's VAT registration number is GB450637205. Otta Ltd is registered with the ICO (reference ZA459677), with Data Protection services provided by Evalian Limited (company number 11314058), with its registered address at Unit 5, West Lodge Nobs Crook, Colden Common, Winchester, England, SO21 1TH. Payment processing services are provided by Tribe Payments Ltd (company number 05959188), with its registered address at 18 King William Street, London, England, EC4N 7BP. Tribe Payments Ltd is a PCI-DSS Level 1 certified payments processor.